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Founded by Ryan O’Connor and a group of friends in Orlando, Florida during their time at a skate camp in 2009, tired of the usual skate apparel they began by printing t-shirts in a family garage with the slogan Rip N Dip which caught the eye of local skaters after O’Connor sprayed it onto his board.
After relocating to L.A, O’Connor met the likes of Keith Hufnagel who taught him how to develop a business, after hustling for a while the customer base began to grow and demand for the comedic designs began. With an interest in how products make customers feel - or how they can make others laugh - creating a community and bringing groups together is the drive behind Rip N Dip. Aiming to provide fun through apparel and accessories, Lord Nermal was developed - a mischievous white cat that likes to give the finger. The streetwear silhouettes and graphics have accumulated a mixed streetwear following, from skaters to music artists like Tyler, The Creator.
Now located in L.A, O’Connor continues to head the brand and
has moved into supplying more sophisticated cut and sew styles including the Rip N Dip Nermal Line Camo Military Jacket which uses 3M reflective ink and lightly tailored detailing and for a full look the Nermcamo Tracksuit Jacket and Sweatpants offered in two different colourways against the custom camoflauge Lord Nermal print. Alongside white cat imagery, a quirky ‘Must Be Nice’ slogan has also become a recognisable element to collections. High quality style digital prints are included within the autumn/winter 18 collection, which provide a high end finish but after studying the design you’ll see Lord Nermal riding a stallion or as part of a renaissance painting.
Showing no signs of slowing down anytime soon, the flagship store in L.A is acting as a current base for the brand whilst growing demand from Asia is bringing new collaborations and projects to the agenda. Look out for festivals or a theme park, two things O’Connor mentioned might be on the cards.
After relocating to L.A, O’Connor met the likes of Keith Hufnagel who taught him how to develop a business, after hustling...