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DC

A first for Perth based skate brand Butter Goods, DC have teamed up with the guys down under to create a fresh iteration of the famous Kalis footwear model as part of an AW19 capsule range. Inspired by classic styles from early DC catalogues, mixed and matched elements have equalled a confident, sculpted look that stands out against more modern streamlined models.

At the time of the brands development, the footwear market only consisted of Vans, Airwalk and Duffs which offered a platform for something new. The team behind DC noticed this opportunity and took inspiration from the likes of adidas and Nike, who weren’t currently tapped into the skate market but were producing performance focused designs. From here they introduced Sung Choi to their design team - who has recently returned after a hiatus - which led to the creation of the Lynx shoe - the brand’s most famous design to date. More streamlined than other conventional skate models of the time with a high abrasion polyurethane coated split cowhide leather toe cap and heel, elastic

tongue straps and a high density foam padded collar and tongue, this shoe set the markfor the future of the brand and paved the way for models for the likes of Stevie Williams.

Founded in June 1994 by Damon Way and Ken Block, DC Shoes is responsible for changing the face of the skate and footwear industry through their early Droors Clothing line and innovative hybrid shoe designs. After meeting in a junior college algebra class, Way and Block collaborated on graphic t-shirt designs which blended early street and skate styling, incorporated the work of graffiti kids and introduced the famous DC ‘B-Boy’ illustration by Dave Persue Ross which ultimately shaped the brand’s early aesthetic.

Through a collective desire to create and innovate, DC boasted a team hailing from both the east coast and west coast which brought something brand new to the table. Skaters, artists and filmmakers joined forces to bring flare and style to the brand, which ultimately led DC to be the first brand to collaborate for a footwear design and for it to be one of the OG players within skateboarding.

A first for Perth based skate brand Butter Goods, DC have teamed up with the guys down under to create a fresh iteration of the famous Kalis footwear model as part of an AW19 capsule range. Inspired by classic styles from early DC catalogues, mixed and matched elements have equalled a confident, sculpted look that stands out against more modern streamlined models.

At the time of the brands development, the footwear market only consisted of Vans, Airwalk and Duffs which offered a platform for something new. The team behind DC noticed this opportunity and took inspiration from the likes of adidas and Nike, who weren’t currently tapped into the skate market but were producing performance focused designs. From here they introduced Sung Choi to their design team - who has recently returned after a hiatus - which led to the creation of the Lynx shoe - the brand’s most famous design to date. More streamlined than other conventional skate models of the time with a high abrasion polyurethane coated split cowhide leather toe cap and heel, elastic

tongue straps and a high density foam padded collar and tongue, this shoe set the markfor the future of the brand and paved the way for models for the likes of Stevie Williams.

Founded in June 1994 by Damon Way and Ken Block, DC Shoes is responsible for changing the face of the skate and footwear industry through their early Droors Clothing line and innovative hybrid shoe designs....

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