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Founded in 1994, Chocolate Skateboards is one of the best known skate brands to come out of the early 1990s. Said to be launched after founders Mike Carroll and Rick Howard were unable to fit pro skateboarder and friend Chico Brenes in the tour van, the pair decided to launch Chocolate - alongside Girl Skateboards - and bring in additional riders and a different persona. The original skate team included the likes of Keenan Milton, Brenes, Daniel Castillo, Paulo Diaz, Richard Mulder, Shamil Randle, Gabriel Rodriguez, and Ben Sanchez which helped to immediately elevate interest in the brand.
Heavily inspired by art and culture, Chocolate met with multimedia artist and skateboarder Evan Hecox in the 1990s. It’s not surprise that they were taken with his strong, contemporary style as well as background growing up skateboarding, and have worked with him ever since. The autumn/winter 2018 range features a collection of artwork entitled ‘The City’ which showcases an array of tonal colour graphics inspired by the streets of L.A. The collection has been applied to pro skater classic decks and high quality apparel.
Having now been on the scene for over twenty years, Chocolate are still going as strong as ever with their distinctive full colour graphic style and quality skate hardware.