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Boys Choir

New kids on the block, Boys Choir London hail from the capital and are a brand that bring forth a garish personality intertwined with a passion for premium-quality apparel. Founded by Daniel ‘Snowy’ Kinloch, an O.G member of Palace Wayward Boys Choir (PWBC), the brand arrives ahead of spring ‘20 to release their very first collection.

Blossoming from Southbank’s early skate scene in the mid 2000s, PWBC and their crew of pro and amateur skaters, artists, musicians, designers and general trendsetters have gone from strength to strength in solidifying the brand’s care-free attitude and their all-round mission to restructure the UK skate community with a new wave ‘British’ style. After a decade in the game with a PWBC TV series and the now well-known Palace

Skateboards brand firm footed in skate’s ever-growing subculture, 2020 sees the perfect time for portrait and fashion photographer Kinloch to launch his own independent project.

Spring ‘20 sees the introduction of lightweight materials and seasonal silhouettes that work well to embody the brand’s creative energy. Designs such as the United Colours of Boys Choir T-Shirt pays homage to the early skate scene through its block colouring and bold font decalling. Ideal for the festival season and the warmer summer months, the Cherub O.G Panel Bucket Hat is set to become a staple style that successfully blends old school nostalgia with performance-based practicality.

New kids on the block, Boys Choir London hail from the capital and are a brand that bring forth a garish personality intertwined with a passion for premium-quality apparel. Founded by Daniel ‘Snowy’ Kinloch, an O.G member of Palace Wayward Boys Choir (PWBC), the brand arrives ahead of spring ‘20 to release their very first collection.

Blossoming from Southbank’s early skate scene in the mid 2000s, PWBC and their crew of pro and amateur skaters, artists, musicians, designers and...