Patagonia introduce Traceable down
In 2002 Patagonia reintroduced down into the product line not examining where it was coming from and how it was produced. In 2010, they were called out for animal cruelty in its down supply chain. Instead of playing defence, they met public criticism with transparency taking a deep look at their failings and discussing openly their mistakes and intentions for fixing them. They poured resources into making it right developing the highest standard for animal welfare in the business and now they're encouraging other companies to join them in meeting this same high bar. As a result of this tireless effort, all Patagonia down products now contain only 100% Traceable Down. All of the down in all of their products can be traced back to birds that were never force fed, never live plucked and they don't allow blended down, period. Patagonia 100% Traceable Down provides the highest assurance of animal welfare in the apparel industry.