Mother Collective > Quasi
You may well have seen Quasi at Flatspot... you might think it looks kinda like the Mother vibe... you might even be waiting for the next Mother Collective drop. Mother (rip) founder Chad Bowers spoke to Jenkem Magazine and cleared it all up. Jenkem: According to your Instagram, Mother is now called Quasi Skateboards. What happened? Chad: About 3 months ago we got a cease and desist letter from another company claiming they owned the name Mother, and I was kinda like whatever, fuck it. Then I got another one and had to get a lawyer, spend a fuck-ton of money, and try and figure out how to fight it or what to do with it. At the end it was best to change the name and move as far away from it as possible. I talked with the entire team about names and told them what happened, and after talking to everyone it was just like, fuck it man, if weâre into it lets just change it. We ended up changing it to Quasi. We donât have logos on shit anyway for the most part, so it doesnât really matter. I like that itâs a Q word, the definition of it, that itâs 5 letters, and that itâs not mother or brother or sister or any common word. And, dude, in this day and age, itâs fucking impossible to trademark anything or own anything. I assumed you couldnât own the word âMother,â you know. Thatâs crazy, but you can. And someone does. There was no work around, you canât call it Step-Mother, you canât call it Mom; I tried all that. Itâs just a name. The art, graphics, what itâs about and who we sell to â none of that changes. I just wanna pay the riders to support them and make rad videos. Itâs all really small and really on the fly. Itâs just like that whatâs happened. What are you gonna do, go out of business? No, who cares. Weâre gonna see what happens. None of this was planned, itâs not some marketing stunt. I donât want people to think itâs premeditated. It wasnât.