Looking back at the new Asics Gel Lyte III

We have just taken stock in three new colourways of the iconic Asics running shoe, subtle through to punchy in shades of Grey, Black and Blue. The Asics Gel Lyte III was first released in 1989 and has gained a cult following as the 'go to' running shoe. It kind of always has been, which got us thinking about some of the old adverts they used to run.
The advert below shows off the shoe in all it's glory and is a reminder that twenty years ago you could still use amazingly literal marketing. "THIS SHOE IS THE BEST YOU KNOW".
So 'please see your local ASICS retailer'... Us. Those new editions are in the shop now.