Dark Nights, Bright Lights - ICNY clothing and accessories
Cycling is doubtless a great exercise, a green way to travel and a fun way to express individual style, but the dangers of cyclingÂ on the streets are wellÂ documented. After several accidentsÂ andÂ numerous close calls, Brooklyn basedÂ designer Michael Cherman set himself the task ofÂ designingÂ apparelÂ toÂ help himself stay safe while riding at night.Â
ICNY utilises a uniqueÂ 3M reflectiveÂ application on socks and t-shirts that produce a strobe effect when lit to make you ultra visible at night.Â ICNYÂ is not just for cyclists. Itâs for anyone who wants to be seen in the dark; runners, skaters and pedestrians alike.
Watch this neat promo below to see the clothingÂ in full light action.
You can shop the ICNY collection here.