Dark Nights, Bright Lights - ICNY clothing and accessories

Cycling is doubtless a great exercise, a green way to travel and a fun way to express individual style, but the dangers of cycling on the streets are well documented. After several accidents and numerous close calls, Brooklyn based designer Michael Cherman set himself the task of designing apparel to help himself stay safe while riding at night. 
ICNY utilises a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit to make you ultra visible at night. ICNY is not just for cyclists. It’s for anyone who wants to be seen in the dark; runners, skaters and pedestrians alike.
Watch this neat promo below to see the clothing in full light action.
You can shop the ICNY collection here.